I’m on a mission. Well, a journey that takes in and then tells marketing people what they can do with their version of storytelling.
Here’s one example taken from a site that appears for the search ‘storytelling in marketing examples’
What is Storytelling?
A story is an “account of imaginary or real people and events told for entertainment,” and storytelling is simply the art of sharing a message in the form of a story.
You had to explain storytelling? What? I know three year olds with better understanding of what a story is, well a good one.
I suppose I’m being a bit harsh here but for all our sakes…
Storytelling or Keep Shtum and Listen
Keep Shtum and listen. You tell a story and people listen. It could be your relating of not being able to find a parking space, seeing an old friend, slipping on a leaf.
When you tell it well then people shut up and listen. The story captures. The story is with us in how we talk to friends and family.
The Science of Storytelling
What? Yes, some dim bod has made into a science. It’s not a science. It’s an ART! Do you understand? Art is practice, insight, originality, inspiration, and emotion.
Science isn’t. I mean. It is useful but it has nothing to do with writers.
A Finger to Science
Do you know what writer’s do? They give science the finger. Why? Because they’re busy creating something that has not been told before.
They are finding their own rules and breaking them and then sitting down and having a lovely cup of tea and wondering why Alexa is full of dross and why Facebook has just ordered them a holiday in France and a multipack of powdered nutmeg and a small dog.
Did you see how many times the word ‘and’ crops up in that paragraph?
The Pedant & The Submachine Gun
You’re not supposed to do that. It’s bad grammar, so say the pedants who passed exams by learning what they are told instead of looking out the window and wondering why James Bond hasn’t let rip with bursts from Heckler & Kock MP5 submachine guns therefore ending double maths early.
You Want to Tell a Story?
Here we go. Write this down. ‘I woke up this morning and…’
Now finish the sentence with another six words and you have a story idea or 250 characters and you have a tweet or 46 words and you’ll have a short post for Facebook or Linkedin.
If you’re really up for it then add 7,004 words for a short story, 15,009 and you’ll have a 90 minute play or 190,000 and you’ll have a novel.
Happy creating,
About Jelly Trumpet
We’re a podcast all about creativity. Every episode is aimed at stimulating your imagination and making you laugh with silly, surreal bits & bobs.