I write comedy, surreal and rather silly stuff. I came across transmedia storytelling and thought “Hello?” That’s for me, so I started exploring what it was and what I could do with it…
Multi Platforms
It means telling a story across multiple platforms using different formats.
Well, you can imagine as a writer involved in digital marketing this filled my brain with oodles of ideas.
Game of Thrones Rip Off
I went along to Elstree two summers ago to see a fascinating talk by the maker of Conducttr, a ‘mixed reality’ platform.
During the talk he gave an example. Studio Canal in Spain wanted to gain younger viewers for one of their channels.
Treasure Trail
They used Conducttr to set up a treasure trail culminating in a live event. The treasure trail ranged across all the digital channels, used text, live actors on the phone, recorded messages and even QR codes in their equivalent of WH Smiths.
Transmedia Storytelling & Digital Marketing
I’m still processing but you know when one idea leads to another and then another one jumps onto the back of your head and nags you?
Multi Digital Sitcoms
This is an idea I’ve been mulling over. Perhaps it would be more accurate to call it the reverse sitcom. Create social profiles that interact, measure the success and refine until I have a proven engaging sitcom. An idea that could be used in brand marketing.
Persona’s or Characters
Persona marketing is a very useful way of segmenting your customers. You can give each persona a name, like Sarah. Sarah is 26 lives at home, likes eating out and buys on value for money.
That’s a character. That’s more than a persona.
Stories Work
We all love a good story. We do. We tell mini stories, anecdotes, we have running commentaries on everything from the neighbours dog to the places not to go on holiday.
What if I took this idea and mapped on a client’s need for branding, reach and sales? You know, created a mini online fictional world with a story for these characters / personas?
Well, I’m excited and I have an idea in the pipeline to demonstrate the power of transmedia storytelling.
Drop us a line if you’re interested.
Happy creating,
About Jelly Trumpet
We’re a podcast all about creativity. Every episode is aimed at stimulating your imagination and making you laugh with silly, surreal bits & bobs.